We help executives execute

Dovetail CPG is a boutique CPG consulting agency + fractional resource

Services include: Partner CEO/fractional executive, Head of Sales/CGO, operations/financial management, reporting, and visualization tools

Brands we have worked with:

Let’s work together!

Our Services

Consumer Insights

We uncover where category growth is happening, what brands are winning, how consumers are spending, and—most importantly—why behaviors are shifting. With granularity by geography, demographics, and shopper intent, we go beyond the numbers to reveal the deep motivations driving consumer decisions.

Leveraging mobile eye-tracking, virtual store testing, social listening, and real-time behavioral data, we turn insights into immediate, actionable strategies that drive growth.

Accelerating Growth

We help clients find the best areas for growth including core business expansion, adjacent innovation opportunities, and new-to-world innovation. We start by ensuring that your business is fully competitive with current products and capabilities and then we build for sustainable, profitable growth.

Unlike traditional consultants, we don’t stop at strategy. Our team provides fractional sales, marketing, and financial support, ensuring seamless execution and sustained momentum.

Maximizing Revenue

We shape your commercial strategy across portfolios, categories, and brands. Powered by advanced analytics and dashboarding, we provide a single source of truth to rally teams and optimize performance.

This helps you build better products, precision pricing, battle-tested marketing strategies, more competitive promotions, and smarter shelf investments. Most importantly, we help you to engage consumers wherever they are - preparing your brand to compete in an omnichannel market.